The conversation about AI replacing jobs is fundamentally flawed. Not because the technology isn’t powerful enough — it is. But because it frames the wrong question.
The real question isn’t will AI replace me? It’s how does intelligence reorganise around me?
When we introduced spreadsheets, we didn’t eliminate accountants. We eliminated manual calculation and created financial analysts. The same pattern is emerging with AI, but at a scale and speed that makes the transition feel existential.
The Reorganisation Thesis
Every major technological shift has reorganised human work, not eliminated it. The printing press didn’t eliminate scribes — it created publishers. The internet didn’t eliminate retailers — it created e-commerce specialists. AI won’t eliminate knowledge workers — it will create cognitive architects.
The organisations that understand this will build systems where human judgment and machine intelligence amplify each other. The ones that don’t will spend years automating the wrong things.
Related Insights
The Cognitive Architecture of AI-Human Teams
How organisations must redesign their decision-making structures when intelligence becomes distributed between humans and machines.
Framework Fatigue
The consulting industry sells frameworks. But frameworks without context are just expensive decoration. What matters is whether the thinking behind them changes how you operate.
Strategic Foresight in Uncertain Times
How to build adaptive strategy when traditional planning frameworks break down under rapid technological change.