Every quarter, a new framework emerges. A new 2x2 matrix. A new acronym. A new way to categorise what you already know into boxes that look impressive in board presentations.
The problem isn’t frameworks themselves — it’s the belief that adopting a framework equals having a strategy. It doesn’t. Strategy is the hard work of making choices. Frameworks are just tools to help you think about those choices.
Related Insights
The Illusion of AI Replacement
As models reason better, the need for human direction doesn’t decrease — it increases. The question isn’t whether AI will replace you. It’s whether you’ll learn to direct it.
The Cognitive Architecture of AI-Human Teams
How organisations must redesign their decision-making structures when intelligence becomes distributed between humans and machines.
Strategic Foresight in Uncertain Times
How to build adaptive strategy when traditional planning frameworks break down under rapid technological change.