A reverse engineering methodology applied to any output, decision or market movement. Instead of accepting what is visible at the surface, RIA decomposes what exists across six layers:
- What is visible
- What may have originated it
- The real intent — declared vs. operational vs. strategic
- What is not visible (what was omitted)
- What this reveals about the creator
- What one would do differently and why
Context & Strategy
How it was born
Formalised as a methodology from an analysis pattern that António Martins already used in consulting: before reacting to any proposal, decision or market movement, perform reverse engineering to understand what is behind it. RIA transforms that pattern into a systematic and teachable process.
What it does in practice
Activated whenever there is analysis of an external product, post, campaign, decision or market movement. Supporting frameworks: INVERT, DECIDE-X (Failure Space), EVA, AIceberg (invisible layers). In consulting, it is one of the most powerful tools for diagnosing competitor movements or interpreting market signals.