Antonio Martins
AI-Human Systems Architect
Strategy, technology, and human performance in the age of intelligence.
Professional Identities
Luis Campos
Digital Positioning & Narrative
2012–2016
Crafted the digital presence of football’s most influential sporting director across Monaco, Lille, and PSG eras.
Cristiano Ronaldo
Digital Architecture & Strategy
2008–2012
Led CristianoRonaldo.com from concept to the world’s most followed athlete platform. Pioneered athlete-as-media-company model.
Cafu
Brand Architecture
2013–2016
Designed the post-career digital strategy for Brazil’s legendary captain, bridging sporting legacy with business ventures.
Diego Maradona
Digital Legacy & Brand Architecture
2015–2018
Developed the digital framework for preserving and monetizing one of sport’s greatest legacies across platforms.
Jose Mourinho
Digital Strategy & Media Architecture
2010–2014
Architected the digital transformation of one of football’s most iconic personal brands across multiple club transitions.
Miguel Oliveira
Brand Strategy & Digital Presence
2017–2020
Built the digital identity for Portugal’s premier MotoGP rider, connecting motorsport authenticity with global reach.
Deco
Digital Strategy
2009–2013
Developed the digital presence and brand narrative for one of Portuguese football’s most technically gifted players.
Edmilson
Brand Positioning
2011–2014
Created the digital framework for the Barcelona and Brazil World Cup champion’s transition to media and business.
Brands & Institutions
Global Brands
Sports Institutions
Ventures & Roles
Bitsapiens
Founder & CEO
AI-native venture studio. Braga, Washington DC, Dubai, Philippines.
Visit website →Prisma Music
Investor
Music rights and royalties management platform.
Dax Ledger
Investor
Crypto compliance and audit. Portfolio manager and crypto tax infrastructure.
Serendipity Capital
Partner
Strategic investment in AI and deep tech.
OwnBank
2015 · Co-Founder & CTO
Crypto and blockchain-based digital banking infrastructure for emerging markets.
Kinema Internet
1998 · Founder
One of the first internet service providers in Portugal and Europe. Building for the internet since 1998.
Brand it Portugal
2007 · Co-Founder & CTO
Marketing agency and digital media.
Brand it Music
2008 · Co-Founder & CTO
Music and video digital distribution platform.
Scouting System Pro
2009 · Co-Founder & CTO
Football talent scouting platform created in cooperation with Luis Campos.
Mourinho Tactical Board
2011 · Co-Founder & CTO
1st in the world iPad training app multidevice.
Tactical Boards
2011 · Co-Founder & CTO
1st application in the world for iPad tactical boards.